New roles for the certified medical assistant to enhance quality and effectiveness of care.

Employing the CMA (AAMA) to do clinical and administrative procedures in an ambulatory delivery setting is proving to be a cost-effective way of providing high-quality care. The CMA (AAMA) credential represents a Certified Medical Assistant (CMA) who has achieved certification through the American Association of Medical Assistants (AAMA). The CMA (AAMA) must graduate from an accredited postsecondary academic program, pass a national examination administered by the National Board of Medical Examiners, and recertify every five years. The CMA (AAMA) is trained in socioethnic sensitivity and highly skilled in communicating with patients. In an effort to reduce potential malpractice liability, insurance carriers are recommending that practices employ culturally competent "patient advocate"professionals such as the CMA (AAMA) who has the required listening and speaking abilities. Researchers are exploring new ways of utilizing the CMA (AAMA) that enhance efficiency and reduce patient noncompliance with physicians' instructions, such as serving as a "health coach" who meets with patients before and after the clinician (physician, nurse practitioner, physician assistant) visit, and assists during the clinician visit.